Social Media Management
Professional Social Media Management in Chambersburg, PA | Grow Your Brand Online
What Is Social Media Management?
Custom Strategies That Promote Stellar Customer Engagement
A social media presence increases a business’s visibility and enhances brand awareness, enabling direct interaction with customers to build relationships. It also improves search engine rankings and offers a competitive advantage by keeping the business ahead of competitors. Additionally, social media provides opportunities for lead generation and attracting potential customers.
Here at Essential Marketing Concepts, we take a hands-on approach to these processes and can track the engagements and exposure your business is getting on your social media platforms. This enables us to amplify content that resonates with your future potential clients, creating even greater impact. Reach out today to get started and see how our tailored strategies can elevate your brand’s online presence
As social media evolves, market players maintain each channel’s core purpose: the trifecta of connection, communication and community. Sprout Social data showed that 57 percent of consumers will follow a brand’s social page to learn about new products or services. It’s why brands should make sure they’re posting content that satisfies connection and engages in communication while building community – instead of posting promotions for users without any thought.
Enter social media management. Sometimes called social media marketing management, it is a branch of social media marketing (SMM) that covers planning, crafting and publishing content on social platforms. It involves regular social profile audits and audience research, which are essential to rolling out relevant content.
At Thrive, we take a holistic approach to managing our clients’ social media accounts successfully. Our social media management company combines organic and paid solutions to deliver the most efficient and profitable results.
Boosting Engagement, Building Trust
Integrated Processes for Maximum Impact
Social media marketing entails more integrated processes to ensure an interconnectedness between your customer, your content and your company. Simply sharing links to your content or web pages on your social channels is not enough if you hope to achieve results for your social media activities.
Aside from fully understanding and learning the social media management definition by heart, you should master its major processes, too. This will assist you in better understanding how to leverage social media marketing to gain a competitive advantage and effectively bolster your entire marketing strategy.
Here’s what your social media management game plan must include:
Strategy Creation:
The map or plan containing your social media goals, steps to achieve them, a corresponding timeline and metrics to track progress The social media management definition isn't complete without a mention of strategy. It's the master plan, and it helps you visualize what business social media management looks like for you. Some major factors to consider are which platforms to capitalize on, who your audience is, what types of content to produce, what key performance indicators (KPIs) to measure and which social media management software to use.
Inbound Engagement Monitoring:
The process of responding to comments, questions and interactions with all social media content and profiles and continuing conversation initiated by fans Studies show that an average of two-thirds of consumers desire a connection with brands. It makes sense, then, to strive to facilitate two-way communication every chance you get. This is true for all of your social platforms, even when you're deploying Instagram management services or exploring TikTok management solutions using mostly video content.
Analytics Monitoring
The gathering and checking of data against metrics to ensure the accomplishment of results Let data drive your corporate, multi-location business or franchise social media management campaigns. You can monitor important metrics on your chosen platforms, such as engagement metrics (likes, shares and comments), impressions and click-through rates (for targeted social ads).
Why Businesses Need Social Media Management
Online Solutions That Make Your Brand Stand Out
Business owners and marketers know that social media is an important part of any digital strategy. As such, social media is often tackled at the launch of a business or brand.
But when you dive into social media marketing, it immediately becomes apparent there are several elements to navigate and implement if you hope to succeed across social platforms.
Consider how social media management for small businesses alone requires you to create an overarching strategy, post and schedule high-quality content, respond to customer comments, engage with users and set up paid advertising campaigns.
It begs for its own budget, tools and even a team of strategists and specialists!
Social Media Platforms Thrive Helps Manage
Facebook Management
Boasting over 1 billion daily active users, Facebook has sufficient reach to support social media management for everything from small business clients to large corporations. Its main appeal lies in its low-cost marketing, exact targeting and organic follower engagement. Maximize these benefits when you sign up for our Facebook management services. Our social media management company offers strategy recommendations, content development, comment monitoring for social content and paid advertising, among others.
Twitter Management
Hop into the conversations that matter to your target audience, advocate causes your company believes in and cultivate an online community on Twitter. This chatty app is conducive to expanding your outreach and establishing your brand personality. Whether it's large enterprise or small business social media management you require, our Twitter management experts aid you in devising a cohesive, channel-specific strategy.
Instagram Management
About one third of the 1 billion Instagram monthly active users have purchased a product on the visual storytelling app. Adapt social media marketing management on this platform to achieve your sales goals. You can leave the legwork to Thrive, an Instagram management agency with extensive experience in optimizing vanishing and user-generated content. We handle it all, from gallery posts and Instagram stories to interstitial ads.
LinkedIn Management
Our experts have found LinkedIn an optimal place for business-to-business (B2B) companies to compel executives and decision-makers to partner with them. At Thrive, we take advantage of its native social media management software solutions to employ lead-generating enterprise social media management. Our array of LinkedIn management services are designed to bolster your brand credibility, demonstrate your thought-leadership, edge out your rivals and gain market trust.
YouTube Management
YouTube’s commercial success is well-documented, but its emergence is tied to how it yields relevant videos to user searches. Your brand can take part in this cultural moment by embedding technical search engine optimization (SEO) best practices into your channel. Our YouTube management approach simplifies the steps for you, researching the most appropriate title tags and descriptions to go with your video uploads.
Pinterest Advertising
Improve your add-to-cart and checkout rates when you share your eCommerce catalog on Pinterest. No other social media management agencies are as committed as Thrive in strategically posting, optimizing and positioning your pins. Responding to inbound engagement like comments, questions and feedback is also a part of our social media management business strategists' day.
TikTok Management
Transitioning quickly as a rising star to a global platform, TikTok has taken social media by storm and helped level social media management for small businesses. Step up with TikTok for Business solutions that are well-designed for targeting, forging an authentic connection with and empowering the next generation. Entrust your social media content management to our specialists who understand how this massive platform works.
Ready To Water Your Business And See Results? Contact Essential Marketing Concepts Now!
Our Social Media Management Services
Social Media Marketing
Social platforms let you touch base with your target audience and promote your offerings at digital speed. But there’s a right way to boost your brand visibility and achieve your business goals, and it’s called social media marketing. Our social media management services include this process, which combines market research, strategy-building, consumer engagement and campaign-based social media marketing management.
Social Media Advertising
Choose the social strategy that keeps 63 percent of consumers clicking: paid social advertising! Leverage this lucrative trend and devise the best social media management game plan with Thrive experts. We select platforms where your target audience is found and create custom-built ads that appeal to them. Ad campaigns are aligned with your budget, turning clicks into purchases and maximizing your return on ad spend (ROAS).
Social Media Brand Management
What is social media management without brand management? From Facebook management to TikTok management, Thrive plans, executes and monitors organic and paid brand campaigns on multiple platforms. Our social media management company's custom solutions enable you to establish a positive brand image, amplify your reach and ramp up sales and profits.
Social Media Follower Growth
Forrester data shows that 80 percent of customers want to interact with brands using social media. If you want to expand your market and enlarge your social following, enhance future results with our sustainable growth strategy. You can rely on our Facebook, Twitter and Instagram management services for an integrated approach that spans social media invite emails and website follower growth buttons.
Social Media SEO
Point visitors to your site or secure visibility for your links in social search results through proper social media optimization. With guidance from your dedicated social media manager website, links are distributed on your social profiles, increasing exposure and extending lifespan. Social media management firms can help you leverage the fact that search engines can also index your organic post if they are relevant to people’s queries.
Website Design and Development
When you send people from your social pages to your website, ensure they will find it easy to use and navigate. As we manage social media accounts, we also check if your site is compliant with the Americans with Disabilities Act (ADA), functional and optimized based on best practices. Our web design and development team sets up a responsive and mobile-first digital home to boost conversions.
Video Production
Feature videos across your accounts to assist users in understanding your product or service. Videos are a profitable addition to your marketing arsenal, and our in-house team is here to handle full production, which other YouTube management companies tend to outsource. We have masters of the trade to conceptualize, film, edit and finalize your ad, demo, explainer, event highlights or testimonials.
Social Media Content Writing
Research suggests that over 50 percent of consumers head off to social media to research products. Capture their attention with high-value, engaging posts crafted by Thrive’s social media content management and creation pros. We design organic social content that attracts interest and influences decisions among your followers, while paid social content drives traffic and potential leads to your site.
Social Media Reputation Management
Build a positive brand identity by maintaining goodwill with all stakeholders, responding to reviews and growing your following on social media. Incorporated into our solutions is online reputation management (ORM), which allows you to shape public perception on social platforms. Gain confidence as we gather votes of approval from your customers – a vital component of any business social media management strategy.
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